WEB DEVELOPMENT

E-commerce development

We build online stores where users find what they need fast, complete their purchase without friction, and your brand leaves a confident impression.

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E-COMMERCE  DEVELOPMENT

Everything you need to know

E-commerce development is a process that runs from setting goals and structure through to design, development, payment solutions and SEO. A solid online store usually takes 2–4 months to build, and the price is determined by the complexity of the structure, the integrations and the size of the product catalog.

Building an online store starts with the goal, not the design. We map who buys, what the product range is, how people choose and what needs to happen before payment. Then we define the structure, categories, filters and page logic so users never get lost or worn out.
A good online store is simple and precise at the same time. That means clear navigation, fast product discovery, a convincing product page and a smooth checkout. Once these parts are in place, your marketing can rely on a system that actually works.

Which e-commerce platform to choose?

For an online store, success isn't decided by design alone, but by the right foundation.

WooCommerce is the right fit when you want your online store and website in one system, with content and SEO supporting sales. It works well when you need flexible category and filter logic and want to tailor the purchase journey to your business. The big plus is control over structure and content, which makes it easier both to grow organic visibility and to measure campaigns.

That said, WooCommerce requires regular maintenance to keep updates and security in order. Speed and stability depend on the implementation, the server and the choice of plugins, so a bad combination can make the store slow. You’ll find a detailed guide on our blog: e-commerce development – where to start.

Shopify is the right fit when you want a stable online store that’s easy to manage and where completing a purchase is smooth. It’s a good choice when the goal is a fast launch and standard e-commerce logic without a heavy technical load. Many integrations are built in or easy to add, so the store can be up and running quickly.

That said, Shopify charges a monthly fee, and themes and apps can add extra cost. Changes happen within the limits of the platform, and special requests often need a paid app or additional development. If your store grows highly specialized, keep in mind that not everything can be done as freely as with a custom build.

Magento is the right fit when the online store is large, the rules are many and the business logic is complex. It’s a sensible choice for a company with a big product catalog, multiple markets or special processes that standard platforms don’t cover. The plus is that the system allows very deep customization.

That said, implementing and managing Magento is resource-intensive and requires strong development capability. Projects are usually longer and more expensive, because every detail needs to be thought through and tested. Maintenance isn’t a place to cut corners either, since reliability and security are critical for an online store.

PrestaShop is the right fit when you’re looking for a platform built specifically for e-commerce, with many core features available out of the box. It suits a mid-sized store that needs a clear product catalog, campaign modes and standard e-commerce workflows. Done well, it’s a practical and logical solution.

That said, the result depends heavily on the modules and the quality of implementation, so PrestaShop needs a specialist’s hand. Updates and add-ons must be chosen carefully to avoid conflicts and performance problems. If growth or integrations become complex, the technical side needs to be thought through early.

WooCommerce
Shopify
Magento
PrestaShop
WordPress + WooCommerce
Shopify
Magento
PrestaShop
Price
Affordable upfront cost; maintenance and updates cost extra
Monthly fee, transaction fees on some plans
Very expensive, high development and maintenance costs
Moderate, generally cheaper than Magento
DELIVERY TIME
Ready in 2–4 months, depending on scope
Very fast launch, great for new businesses
Long development process, several months to a year
A few weeks to a month or two
DESIGN
Fully customizable, bespoke solutions
Ready-made templates, limited customization
Complete design freedom, but requires an experienced team
Customizable, but limited compared to WordPress
FLEXIBILITY
Very flexible, also suited to online stores and integrations
Limited, depends on the selection of add-on plugins
Highly scalable, suits large international stores
Sufficient for smaller stores
SEO
Very SEO-friendly, broad plugin-based ecosystem (Yoast, RankMath)
Basic level, depends on integrations
Full SEO control and extensive optimization options
Good baseline, fewer tools than WordPress
SUITABILITY
Small and mid-sized businesses focused on long-term growth
New businesses that need a fast start
Large, complex and high-volume projects
Smaller online stores, an alternative to WooCommerce
WHAT DOES IT COST
AND HOW LONG DOES IT TAKE?

A simpler online store is usually ready in 4–8 weeks and costs in the range of €3,000–8,000. A more complex custom solution (warehouse integrations, loyalty program, multiple languages) takes 2–4 months and costs €10,000+.

The final price depends on the platform, the level of design and the number of integrations. For a thorough overview of all the costs — including the running costs that buyers often forget — read our article website cost 2026.

Before ordering, also think about how the store will win customers later: SEO and Google advertising pay for themselves quickly with an online store.

RENTAL PLATFORM?

Rental platforms work well for simpler needs, but their limited development options and monthly fee make them less flexible in the long run compared to a solution built on your own platform.

RENT

Fast start and a stable platform, e.g. Shopify
Smooth checkout and easy management
Many ready-made integrations and room to expand
The monthly fee is ongoing and apps can add recurring costs
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OWN

More control over structure and the purchase journey
Content and SEO in the same system
Development and integrations can follow your business logic
Needs regular maintenance, and speed depends on the implementation
READ MORE

WHAT AFFECTS THE BUDGET?

The biggest share of the budget is determined by how complex the store’s structure and purchase journey are. This includes categories, filters, product variations, the shopping cart, checkout steps, payments and shipping methods. Once you add integrations with inventory, accounting or a CRM, the workload grows quickly. The clearer the structure is at the start, the smoother the implementation and the fewer reworks later.

Structure and features

Content and product catalog

How to build a marketing-friendly online store?

An online store is part of strategic marketing, which is why it's important to build it from the ground up so that it can be marketed effectively as a website.

An online store is ready
when it sells,
not just when it looks good.

Together we'll review where your online store is losing sales and which improvements would bring the most purchases. You'll get a clear plan on whether to build new or fix what you have.

What does a classic WordPress solution include?

(01)

Multiple payment methods

(02)

Multiple shipping methods

(03)

Unlimited full management of products and categories

(04)

Price variations

(05)

Sale price option

(06)

User accounts

(07)

Discount coupons

(08)

Product variations

(09)

Inventory management

(10)

Tax configuration

(11)

API channel for data integration

(12)

Support for both physical and digital products

(13)

Email notification system

(14)

Pay-by-invoice option

(15)

Related products and cross-selling

(16)

Excellent SEO (search engine visibility) readiness

(17)

Shortcodes to display products and categories anywhere you like

(18)

A vast number of add-on modules

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TESTIMONIALS

not just words, but proof

Frequently asked questions

(FAQ)

Clear answers about platform choice, price, timeline and management.

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