Google Ads advertising

Google is where customers search for products and services. Google Ads lets you appear in the search results right away, with the right keywords and the right message.

Our approach is always personalized. We set goals, choose keywords, build the ads and send the traffic to a page that brings in inquiries and sales. The key to success is relevance and a good user experience.

At the start of every collaboration, we map your goals and run a campaign analysis. We review your target audience, search terms, competitors, the current state of your account (if you have one) and your landing pages. Based on this, we define the Google Ads strategy and the measurable results to aim for.

Then we do two main types of work: campaign setup and monthly optimization. We set up ad groups, ads, extensions and targeting, and regularly monitor the results to improve cost per click, lead quality and conversion rate. If you want to get the basics down before working with us, read our blog post on what Google Ads is and how much it costs.

AdWords advertising, now Google Ads, is priced by auction: in Estonia the cost per click is typically €0.20–1.50, and €2–5 in highly competitive sectors (construction, finance, legal services).

A sensible starting budget is €300–1,000 per month — with less, the algorithm doesn’t collect enough data to learn. The management fee is agreed based on campaign volume.

A well-configured account typically returns a ROAS of 200–400%, and 400–600% for online stores. The first clear conclusions can be drawn after about 3 months.